Don’t touch my brand.
It’s time to visit the Million Little opinions scandal, which the NYT’s entitled: How Oprahness Trumped Truthiness.
James Frey reported to the set of Oprah on Thursday to complete his public abasement. Ms. Winfrey turned on him with calculated efficiency, using him to mop up the floor and clean up her reputation at the same time.
What started as a mea culpa soon turned into j'accuse. Both Mr. Frey and Ms. Talese were snapped in two like dry winter twigs. A Greek chorus of media types fell into step as well.
…But she won't repair the book business by a wag of the finger. The most important thing that Ms. Winfrey can do for publishing is pick better books.
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