Theatregoers in Dublin will be "treated" to the world's first live commercial, performed onstage by Pauline McLynn, who starred as the housekeeper, Mrs. Doyle, in the BBC comedy series Father Ted.
She and five other people will use dialogue to reproduce the sights and sounds of London, including its theaters and restaurants.
The commercial will be performed later in Hamburg, Germany, and in New York and Pittsburgh - the well-known epicenters of theatrical performance.
I don't know why nobody has thought of it before, to have a live ad on stage for theater said McLynn.
I'll tell you why - it is a completely terrible idea. What's next? Previews? Actors from upcoming productions dropping by to do a monologue as preshow entertainment?
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